Who We Are

Oz Marketing’s history traces back to the ambitions of Oliver Young. An heir to the successful Young Automotive Group, he graduated from the University of Utah with a bachelors degree in economics, and took a position as an assistant to the CFO for the family company. There, he proved himself by decreasing expenses and increasing efficiency across the business’ multiple dealerships.

Despite his successes, Young decided to step away from the automotive group’s internal operations to pursue a passion for marketing. Rather than lead an advertising branch inside of the company, he established our agency in 2009 to create opportunities both within and outside of the family business. He named the organization Oz Marketing — a reference to his childhood nickname.

During our first years of operation, our efforts were dedicated primarily to establishing a presence in the new digital and social media marketing spaces. Recognizing the opportunities associated with physical media, we then expanded Oz Marketing with a print division — creating and distributing flyers for the Young Automotive Group’s offers, and promoting events occurring at the former Rocky Mountain Raceways track. Graphic design needs were overseen by Zane Judkins, who manages the department to this day. It was later that Luke Draper would join the company as well, a family member of Young with film and media buying skills.

Draper began his tenure at Oz Marketing as an account representative, but also worked on commercials for the Young Automotive Group. During the middle part of the decade, our agency hired a web developer named Tim Genovesi, who would grow his department into a team of specialists.

In July of 2014, Young decided to leave his position as marketing director to become the sales director at the Young Automotive Group. He still remains a staple part of our business as owner, and informs our marketing decisions from a sales perspective.

The 2010’s would be a significant time of expansion for the Young Automotive Group. As the dealership business expanded, so did Oz Marketing. In 2017, our agency officially recorded a total annual revenue above $5 million. Our operation consisted of production, development, graphic design and digital departments. Near the end of the decade, a new building would house a majority of our agency and feature our brand imagery. 

By the beginning of the 2020’s, we had grown into an over 20-person agency, which now included departments for public relations and co-op. Our full-service capabilities are at the heart of what makes our agency successful. We take pride in our ability to direct and handle a variety of marketing needs for our clients, and instill a confidence in them that no matter their endeavor, they can trust our actions. 

In 2023, our agency hired a public relations manager named Sascha Draper. A former business owner, she stepped into her role and immediately made an impact at our agency. During her first year, Oz Marketing earned a Utah Business Fast 50 award, a place on the MountainWest Capital Network’s Utah 100, recognition as a Top Workplace by the Salt Lake Tribune and a Best PR Campaign accolade from Utah Business. Today, she directs Oz Marketing, and oversees all facets of our agency.

Our history has influenced our identity on a deep level. The rapid growth we’ve undergone can be traced back to an ambition we still embody. We approach each of our client’s requests with a focus on finding impactful solutions that are both out-of-the-box and backed by research. Our promise is to put power behind your brand, because we know that what you offer is capable of incredible impact.